Check out Nike's latest Unlimited Future film
What do you get when you throw together a bunch of world-class athletes, TV star Bobby Cannavale and Nike’s latest creation, the Volt+?
Nike’s new Unlimited Future film applauds the perseverance of the world’s greatest athletes and underscores a summer of sport with its Unlimited Campaign. Created by Wieden+Kennedy – the same people who brought you the global hit Da Ding – the Unlimited Future film brings further into the spotlight the brand’s recent series of athlete-focused short films and encourages everyone to embrace an ‘unlimited’ mindset. If you need inspiration, you’re going to find it here.
The short film showcases athletes whose faces we’re sure you’ll recognise represented as their newborn self, listening inside their crib to the wise words preached by Bobby Cannavale. If Neymar Jr, Serena Williams, LeBron James, Mo Farah and Zhou Qi aren’t superstar status enough to persuade you to watch the film, we don’t know who is. The film emphasises Nike’s mission statement in believing that ‘the road to greatness is a long one, made up of staunch determination, inevitable struggles and hard-won triumphs.’ We couldn’t agree more.
An Unlimited Future film follows up from the tremendous carnival-style street bash Nike threw recently, whereby all of the brand’s top GB athletes paraded the streets of London. British national treasures Mo Farah, Katarina Johnson-Thompson and Dina Asher-Smith were just a few of the sporting stars who helped to kick off the movement, marching in style down Regent Street in their Nike Volt+ trainers. The impromptu carnival of athletes and Nike revellers culminated in a manifesto from Alfie Allen and Mo Farah inspiring the crowds on unlocking their potential.
If you feel like you’ve already missed out on all the fun, don’t worry. Nike will be unlocking experiences from 4-18 August, so watch this space.
For more information, head to nike.com/justdoit